About

Metro Insight is an Insight and Strategy Partner that helps businesses increase growth and profitability, and helps nonprofits fulfill their missions.

We help your organization make more-informed decisions, improve stakeholder experience and chart new paths to growth.

insight

metro

Leaders

Plan

Listeners

Service

Nonprofit

Strategist

Fast

Insightful

Flexible

Responsive

Relationship

Consumer Database Develop

Best

Quick

Profitablility

Growth

Knowledgeable

Experienced

Healthcare

Banking

Financial

Leadership

Values

Business-to-Business

Generate

Research

Guides

Proactive

Affordable

Progressive

Excellent

Strategic

Impactful

Services

Metro Insight’s services bring data to life, helping your organization grow and increase its impact.

Customer & Market Insight

  • Quantitative Research
  • Qualitative Research
  • Data Analytics
  • Customer Experience
  • Segmentation
  • Customer profitability
  • Brand metrics
  • Geodemographics
  • Marketing ROI
  • Product/concept testing

Sales Intelligence

  • Sales strategy
  • Channel engagement
  • Territory development and management
  • CRM integrity and enhancement
  • Lead generation
  • Prospect lists

Growth Strategy

  • Opportunity Assessment
  • Segmentation
  • Targeting
  • Positioning
  • Marketing Planning
  • Performance Metrics
  • Go-to-Market Strategy
  • Customer Experience Strategy
  • Marketing Implementation
  • Branded Content

Business Intelligence

  • Data integrity and integration
  • Data visualization
  • Reporting
  • Database design and development
  • Data management

Experience

Our team is experienced across a wide range of financial, business-to-business, consumer and nonprofit clients, including:

Leadership

Jeff Hughes

As Managing Director of Metro-Insight, Jeff helps clients better understand customer and market dynamics, and leads them in developing strategies that put them on new paths to growth. He oversees the company’s market research, data analysis, strategy, data visualization and content development practices.

Jeff served for 13 years as Managing Director for Hawkeye | Mosaic Marketing, overseeing direct marketing, simplified communication and marketing strategy initiatives for major US banks and brokerage firms. Before that, he was Vice President and General Manager of Integrated Marketing at Saatchi & Saatchi Business Communications. Jeff began his career at M&T Bank, serving in several marketing and product management roles. He has served as Board Chair for Trocaire College and President of the Batavia Development Corporation.

Tony Diina

Tony is a graduate of Canisius College, where he earned both a BA degree and an MBA in Marketing and Quantitative Methods.  He has held a variety of executive marketing and management positions at Empire of America, M&T Bank, and HSBC, and has been CEO for a number of companies.

Tony has also taught marketing and policy at Canisius College and for the American Marketing Association.  He is the author of Basics of Bank Marketing Research and has been published in the Journal of Advertising Research.  Tony is a past president of the Western New York American Marketing Association and the Institute of Management Science.  He has received the Canisius College Outstanding MBA Alumni Bernard M. Martin Award and the Father Thomas Fleming Award.